MILWAUKEE, Wis., June 25, 2009 –The Falk Group Public Relations agency today announced the expansion of its cornerstone product, TrendTracker, to include a social media tracking component. TrendTracker, a proven media tool that identifies editorial focuses of consumer and trade media over a 12-month period, has focused on print and broadcast media until now. The new product is called TrendTracker Cyber.

“Thousands upon thousands of conversations in every industry are taking place online,” said Susie Falk, president of The Falk Group. “In an effort to ensure our clients are active participants in those conversations, we decided to expand our editorial tracking capabilities to include social media.”

According to Falk, TrendTracker has been an extremely effective tool for their clients because it allows those companies to proactively work with media in the early planning stages of editorial development. “Our clients have helped shape stories in the trades and other print publications because of the useful nature of this tool,” said Falk. “This increased visibility for clients has helped to build stronger brands for them and increased interest in their products and services.”

Here’s how TrendTracker works. A business or organization provides The Falk Group with information on targeted businesses and industries, demographics or other targeting information. Using its extensive media resources, The Falk Group compiles a thorough report that shows, at a glance, what media are focusing on throughout the course of a year. Deadlines are included in the report, along with editorial contact information. Either The Falk Group or the client may execute an effective media relations program using the report as a planning and tracking tool.

TrendTracker Cyber includes the service above, along with a new report that details where on the web industry- and product-specific conversations are taking place that are pertinent to that business. Blogs, Twitter and social web sites such as LinkedIn will be included in the report.

Until today, TrendTracker had been offered only as a part of an overall media relations program implemented by Falk and her team. The Falk Group is offering TrendTracker as a stand-alone product. Businesses can order the report for $795. TrendTracker Cyber, which includes the social media component, is available as a stand-alone product for $995. Nonprofit organizations receive a 20% discount.

The Falk Group, located at 241 N. Broadway, is a strategic public relations firm that specializes in custom-tailored public relations programs in the areas of community relations, government affairs, special events, cause marketing, social media, media relations and crisis communications. For more information, please visit www.thefalkgrouppr.com.